Kellogg ’s Corn Flakes has been beautify breakfast table since 1906 - and the idea of concealing prize within the box seat of crunchy corn bits is almost as old .
Kellogg ’s was the first troupe to extend children ’s prizes with the purchase of their cereal in an endeavour to invoke to the younger set . Doing something so impulsive was a far watchword from the product ’s origin - Dr. John Harvey Kellogg rather accidentally created the flakes when experimenting with bland nutrient that would n’t inspire feelings of agitation in the patient at his Battle Creek Sanitarium . When the cereal ended up being quite democratic , the Kelloggs decided to put some money into the breakfast manufacture .
offer in 1909 , the first booty was n’t like today ’s trinkets wind in plastic and buried in a pitcher of sugary debris . It was more like a mail - in discount offering : cereal aficionado who purchased two box ( or more ) of the relatively new Corn Flakes cereal could send out aside to get a book calledThe Funny Jungleland Moving Pictures Book . Though the offer started out detached with purchase , the company eventually set out consign a dime bag for the niggling Koran . Though 10 cents may have been a steep price back in the other 1900s , it certainly would have been a good investment : a decent written matter ofThe Funny Jungleland Moving Pictures Bookcurrently sell for around $ 60 . It ’s not like it ’s going to pay off your house or anything , but it ’s quite the increase .
By the manner , if you see a few versions of the book , there ’s good reason for it - Kellogg ’s offer this promotion for a thumping 23 years . It ’s judge that more than 2.5 million copy of the book pass out over virtually a twenty-five percent of a century .
Do you recollect making your mommy buy you a certain box of cereal because you desperately want the prize inside ? What was the cereal and what was the award ?
