Afterweeks of teasing the spotwith the two musical superstars, Frito-Lay dropped the commercial for Flamin' Hot’s first-ever Big Game spot on Tuesday. And while earlier teasers made it see that Megan and Charlie would be appearing in the flesh, it turns out that was a ruse.
Instead, the two are voicing a fiery songbird and a beatboxing fox, respectively, alongside a slew of other animals who get animated after getting their paws on someFlamin' Hot CheetosandDoritos Flamin' Hot Cool Ranchchips.
Soon the duo and their friends are making beautiful music together — specifically, a cover of “Push It,” Salt-N-Pepa’s beloved 1987 song.
It was a song choice that Megan was totally behind. “Salt-N-Pepa are just the OGs,” she said in behind-the-scenes footage of the commercial. “They are female rap, female empowerment, everything I think I am. Putting the song in the ad is only right because it’s everything women are standing for, especially right now.”
Frito-Lays
The ad is Frito-Lay’s first-ever for the über-popular flavor and the first time the brand has ever spotlighted the flavor with its own commercial across more than one brand (Cheetos and Doritos).
Flamin' Hot was first introduced as Flamin' Hot Cheetos, the product making it out to test markets in the summer of 1990 before being launched nationwide in early 1992. The beloved spicy snack has since inspired a sea of unique food offerings — likeFlamin' Hot Cheetos Mac n' Cheese, Flamin' Hot Cheetos Mountain Dew and Taco Bell’sFlamin' Hot Cheetos Taco Shells— as well as a seemingly never-ending list of at-home recipes involving the product, includingsushi rolls,chicken fingers,mozzarella sticks,macaronsand even salad.
Simply use the fire emoji (from 🔥 to 🔥🔥🔥🔥🔥) on Twitter during the Super Bowl using the hashtags #FlaminHot #Entry for a chance to win.
Frito-Lay
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As for Megan and Charlie, they both expressed excitement about being a part of Super Bowl history.
“This is something I’ve been wanting to do,” Megan, 26, said on set while making the ad. “To be in a Super Bowl ad, I definitely feel like these are one of the moments where I’m like, ' Dang, you might be kind of famous. You might be working it. You might really be somebody.' Because the whole world is watching the Super Bowl! And they put Megan Thee Stallion in there? Yes!”
“It’s kind of a full circle moment for me,” said Charlie, 30. “I grew up watching every single commercial, being addicted to television, being the millennial that I am seeing every Cheetos and Doritos commercial. It’s just… surreal that I’m now a part of that.”
Super Bowl LVI airs Feb. 13, live from the SoFi Stadium in Los Angeles.
source: people.com
