What chance when movie theatersslash tag prices drasticallyfor one day only ? plainly , people turn out in droves .
This past Sunday wasNational Cinema Day , an case where grand of moving picture theater of operations across the United States charged only $ 4 for any pic in any format , for one 24-hour interval only . It ’s thesecond year of the event(though last class tickets were $ 3 ) and , accord to reports , it was once again a wake success . This year ’s result brought 8.5 million moviegoer to theaters , an uptick from 2022 ’s 8.1 million . That , of course , means more money was made this class ( $ 34 million vs. $ 24 million ) but much of that is because the ticket were more expensive .
The two films that saw the biggest melioration in audiences from Saturday to Sunday were the family - friendly legal action filmsTeenage Mutant Ninja Turtles : Mutant MayhemandBlue Beetle . Mutant Mayhem see a 37 % increment in attendance while Beetle take care a 32 % increase . Those were followed by the R - rated comedy Strays , with a 25 % bump .
Blue Beetle saw one of the biggest bumps thanks to National Cinema Day.Image: Warner Bros.
However , those films all settle behind the day ’s highest - grossing moving-picture show , Barbie . It only saw a 6 % gain from Saturday to Sunday but made the most money of everything , because it was bringing audiences in all weekend . It grossed $ 5.7 million over the course of the daytime , follow by Blue Beetle ’s $ 5.5 million , Gran Turismo ’s $ 4.7 million , Mutant Mayhem ’s $ 3.3 million and Oppenheimer ’s $ 2.2 million . ( Barbie win the entire weekend overall , though Gran Turismoattempted to arrogate the titleby factoring in previews from previous week . )
Oh and if you ’re wondering , “ Is 8.5 million people a lot for a Sunday ? ” Well , compare to the previous , non - dismiss Sunday , it ’s 16 % higher . So , yes , but not maybe as much as one might think .
In the end , what ’s the takeaway here ? Well , that everyone fuck a deal . That much should be obvious . But also , the fact family - friendly movies like Blue Beetle and Mutant Mayhem saw the biggest increase from Saturday to Sunday certainly suggest families want to come to the theater of operations , but may find it generally too expensive .
Want more io9 newsworthiness ? Check out when to bear the latestMarvel , Star Wars , andStar Trekreleases , what ’s next for theDC Universe on film and TV , and everything you need to know about the future ofDoctor Who .
BarbieFilmsIMAX filmsMovie theaterSci - Fi
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