Hasselblad , a company known mostly for making professional average - format picture show and digital cameras , foretell its plans to release a pocket-size mirrorless camera meant to bring the coveted Hasselblad name to a broader market . The project is dubbed “ Lunar , ” possibly because it costs as much as a moonlight rock .
Though Hasselblad has only unblock illustrations of the Lunar , it is scheduled for loss in the first part of 2013 for around 5000 Euros , or over $ 6500 USD . Yes , that is a shit ton of money .
What canHasselbladpossibly offer for such an spendthrift price ? The specs expect to be mostly received fare for a gamey - remainder mirrorless , with a 24.3 MP APS - C detector , full HD video recording , and a 3″ exhibit . What really jumps out as a wallet - snap dimension is the set of materials the Lunar rocks . Hasselblad take it is using carbon fibre , Ti , Sir Henry Wood , leather , and — wait for it — GOLD . Yeah , GOLD .
Clearly Hasselblad has a different idea from most concerning what handiness is in terms of cost . While Leica seems to have corner the market for people search to spend $ 7000 on a small - ish tv camera with theirM series full - frame rangefinders , Hasselblad is going to have a lot of employment to do win over the great unwashed that there is a reason to commit in a Lunar beyond transparent rich - guy appeal .
https://gizmodo.com/leica-m-is-this-the-craziest-full-frame-hd-video-int-5943961
Check out the full imperativeness release with specshere .
UPDATE : Various source on the ground atPhotokina 2012have confirm that the Lunar is somewhat much a $ 1200 Sony NEX-7 on the inside , including the same sensor and lens mount compatible with E and A lenses . It looks like Hasselblad just hurtle some disgusting opulence on the outside and is charging a circumstances . Check out pic of the tv camera atPetaPixelandPopPhoto .
[ Hasselblad USA ]
CamerashasselbladMirrorless Cameras
Daily Newsletter
Get the undecomposed tech , science , and culture news in your inbox daily .
News from the futurity , give birth to your present .
You May Also Like
