Everything Apple Tried to Kill Today at WWDC 2015

Today at WWDC , Appleannounceda slew of newfangled feature and products . Energy was high , Drake was in the building , but a pile of the big reveals look a lot like the features and products of competitor … specially Google . caricature is the earnest form of trying to kill the competition ?

Here ’s a quick summation of some the competitors Apple is targeting with its latest “ initiation . ”

The biggest proclamation of the mean solar day was Apple’snew stream service , Apple Music . While this helps justify that$3 billion Beats acquisitionlast year , Spotify is years ahead with a fast fanbase . Apple ’s going to have to do a lot more than promenade a former fictional schooling shot dupe around for a few minutes to go from 0 to 100 very quick . ( It ’s OK , you could groan , I know what I did . )

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Apple is releasingApple Music for Androidto give itself as wide an audience as potential , and to give as denotative a middle finger as potential to Google Play . With its Beats 1 radio station , Apple is also hold out after Pandora ’s radio audience .

Apple is probably also trying to killTidalhere too , though that ’s usurp Apple considers Tidal a viable menace .

The “ Apple Music Connect ” feature Drake briefly rambled about hedges in on SoundCloud ’s societal medicine uncovering territory , and it ’s kind of a bummer to see Drake shilling for Apple when he ’s been such an avid ( and great ! ) SoundClouduser .

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Soundcloud hasbeen ahead of is competitorsat connecting fans with artists , and it ’s always been more of a social web / streaming service hybrid . Which is exactly what Connect is attempt to be .

note has always been fairly light on features , but its revamp today put it in closer competition with third - party brass apps like Evernote . Now you could draw sketches , make checklist , and add photos , maps , and websites into Notes . All thing you may do on Evernote .

Apple has a horrible running disk with Maps , but its novel public transportation feature should appeal to commuter train without car . Instead of routing hoi polloi to third - party apps , the iOS 9 version of Mapswill provide public transit directions … which is something Google Maps already does .

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In a delightfully blatant attempt to get masses to end using Android , Appledebuted another Android app today , though it did n’t get any attention during the tonic : ‘ Move to iOS ’ is an app designed to aid people switching from Android to Apple .

The app transfers contacts , substance history , photograph and videos , bookmarks , email , calendars , wallpaper , and DRM - loose songs and books from Android to Apple , and suggests third - political party apps to re - add . It ’ll be useable for iOS 9 , so it wo n’t be out until the fall .

Apple is gunning hard for Google Now by urinate its intelligent search even better with proactive assistance on iOS 9 . This means Apple devices will now predict what you ’re looking for based on circumstance and make predictions about what you want ground on your past behavior .

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Siri will be able to set appointments . And there ’s an API for search , which mean the proactive assistance feature will be able to pull entropy from other apps people have on their telephone .

Anyone who sat through last week ’s Google I / O GoogleNow on Tap demomay have deja vu . Apple is using concealment as a way to differentiate its personal assistance features from Google ’s offerings ; Craig Federighi emphasized that proactive assistance data point stays on the gimmick and does n’t go into the swarm .

Apple News is “ the best mobile reading experience ever,”according toSusan Bailey . displacement : RIP Newsstand , you piece of shit . away from replacing its own crappy mobile reader , News has some demonstrate competition from Flipboard . Just like Flipboard , you’re able to foot a list of publishers or topics to stick to , and Apple News will provide a customise intelligence reader .

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Apple is bet on some dulcet , sweet content deals to entice people away , like loose New York Times articles . There are n’t ad yet , though we ’ll see how long that lasts .

“ Our ultimate goal is to replace the pocketbook , and we ’re well on our way to doing just that , ” Jennifer Bailey highlighted Apple ’s defrayal elaboration . That ’s one netherworld of a lofty aim , but Apple did bring in a surprisingly robust Apple Pay expansion : It ’s coming to the UK , it ’s partnering with Pinterest for a new “ buyable pin ” curriculum , and it ’s partnering with Squareon a payment referee .

Malus pumila alsorenamed Passbook“Wallet , ” possibly to make its program to toss off all Google ’s competing feature as univocal as possible .

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