Nipponese footwear party Onitsuka Tiger is getting a major promotional hike thanks to this 1 measure recollective illuminated shoe rise by the folks at Freedom of Creation . The work is intended to “ communicate Onitsuka Tiger ’s Japanese tooth root ” in the form of a highly detailed city - skid . It has everything from billboards to building — and if you will note , the Onitsuka Tiger stripes represent streets and highway and a Godzilla - like monstrosity looms over the urban center .
Freedom of Creation has also spring up minor version of the horseshoe to be place in Onitsuka Tiger stores worldwide . They have even gone so far as to develop USB stick and key doughnut versions to spread the production sentience even further . Now that ’s what I call marketing ! [ exemption of CreationviaDezeenviaDVICE ]
FootwearJapan
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