Giving back this holiday season just got a whole lot easier, thanks toOlivela!
The designer retailer, which donates 20 percent of proceeds to at-risk communities, just announced a major celebrity-driven initiative to raise up to $1 million for charity in partnership with organizations like St. Jude’s Children’s Research Hospital,Cooperative for Assistance and Relief Everywhere(CARE),WE Charity(formerly known as Free the Children) andStand Up To Canceramong others.
Charity ambassadors includingJennifer Aniston,Selena Gomez, Alexandra Daddario and Sarah Hyland, will spearhead the movement, in which Olivela will donate $5 to its coalition of charitable partners for everyone who joins the effort now at Olivela.com through Dec. 31.
Scott Ramsay
“They’ve proven that youth have an incredible positive and passionate attitude for making real change in the world,” the philanthropic star says. “And I believe that through supporting girls’ education in countries like Kenya, together we can make sure that they have opportunities that many of us take for granted.”
Founded in 2017after CEO and founder Stacey Boyd took an eye-opening trip to refugee camps in Kenya and Rwanda, the company has stayed true to its core mission of luxury shopping with a purpose, donating 179,104 days of school to children in need in just two years.
Olivela CEO and founder Stacey Boyd.Courtesy Olivela
The newly-launched $1 million initiative is an expansion of the company’s humanitarian partnerships to celebrate the season of giving.
Olivela has boutique locations in Aspen, Nantucket and Boston.RJ Sangosti/The Denver Post via Getty
From designers, to charity partners, to consumers to children on the receiving end of donations, Boyd says “everyone who engages with Olivela to help change the world and to write their own story.”
In her first two years of business, the entrepreneur says she’s received nothing but positive feedback and repeat from customers.
source: people.com
