borderline may not be the big name ineBook readers . They may not have the nicestdevicesor the mostrobust selection . But by god , they ’re go to win on price if it kill them . Enter the $ 120Aluratek Libre .
https://gizmodo.com/borders-semi-official-ereader-the-kobo-on-pre-order-n-5533484
The Libre is n’t on the same grade as the Kindle or even the Sony eBook reader family . In fact , last December Jason decreed it “ the worst ebook reader we ’ve tested . ” So there ’s that . But consider that at the time it was going for 50 % more than its current $ 120 price ticket , and maybe it does n’t await quite so horrific .
https://gizmodo.com/aluratek-libre-budget-ebook-review-5433872
It ’s also company of the greater Borders strategy to offer a full range of eBook referee — up to ten this year alone — at “ safe , better , best ” stratum of capability . presumptively , the Libre is “ good . ” Because it ’s hard to ideate what it might be good than .
Will the approach pay off off ? Maybe ! Borders does n’t have quite the clout of Barnes and Noble or Amazon to push their own machine . And if the end result is that consumer have more choice — lots more — in a segment that ’s so far been dominated by just two or three major players , that ’s good for everyone .
Borders ® and Aluratek Partner on ‘ Libre ’ eBook Reader Pro , First $ 119 equipment boast Link to Borders eBook Store Available for Pre - Order at Borders.com
ANN ARBOR , Mich. , June 1 , 2010 – Borders ® and Aluratek today herald an accord to feature Aluratek ’s “ Libre ” eBook Reader Pro in Borders ’ growing lineup of eReaders . Pre - order are now being taken at www.borders.com/libre with cargo to lead off in former July . The Libre will be available in Borders stores within special digital shops call “ expanse - e ” in August .
The Libre will be available at Borders for just $ 119.99 , significantly lower in cost than many of the eReading devices now available . The new eReader is in bank line with Borders ’ plan to furnish a “ in force , better , best ” excerpt of eReaders that will appeal to well-nigh any client who want to enjoy digital books . With the included link to the Borders eBook store , Libre users can get to the approaching Borders branded eBook storage powered by Kobo .
The Libre offers multi - function lineament such as the ability to play digital medicine and display digital photo albums at a low price - point . Other features include auto - off , page advance , innovative LCD technology and superscript bombardment life that powers up to 24 hours of uninterrupted use of goods and services .
Maintaining its gimmick neutral access , Borders will offer up to 10 equipment by the ending of the year .
“ Borders trust in turn over its customers a depth and breadth of eReader twist offerings and the Libre mapping to this scheme , ” said Borders Group Interim President and Chief Executive Officer Mike Edwards . “ By offering eReading devices at price point in the neighborhood of $ 100 , we can introduce a population of reader to the delight of eReading who would not have considered buying devices at entry points of $ 250 to $ 500 . ”
“ We ’re build an eReader that will support the most sinewy brand in books and we make love Borders deal our vision of bringing an low-priced eReader to the masses , ” said John Wolikow , Vice President of Sales and Marketing for Aluratek . “ Unlike others in the marketplace who see an eBook storehouse as a agency for selling their own ironware , it makes sense for Borders to take a gimmick - neutral approach and extend their print book readers a depth of eReader choices . ”
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