Zero Sum / Guerilla Research has some interesting bluetooth statistics ( look ! come in back ! ) from a survey of 1500 individuals in one of London ’s fundamental business territory :
68 % of personalized devices were given ‘ manlike ’ names , with only 20 % allocate a ‘ female ’ name . Although nomadic phone possession is higher for men than woman in the UK , this does not adequately explain such a big discrepancy . There are several possible reason for this unusual person in the data :
Men may search their Bluetooth menus , char may not . [ Men are intrepid and fearless ; charwoman are scared of change . ]
Men may expect for Bluetooth as a feature , women may not . [ Men know what they want ; charwoman can barely dial the number . ]
charwoman may not palpate the need to personalize their twist . [ char should be lucky men let them have phones at all . ]
Women may alter nonremittal configurations to make their devices invisible . [ This headphone makes me look fat . ]
I may have added my own rendition of their meditation . I do n’t think back , I get tired just type .
Read[Zero - Sum ] [ PDF ]
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