AT&T is increase the price of DirecTV Now , its subscription cyclosis Robert William Service , by $ 5 a month effective August , Cordcutters News , CordCuttersandEngadgetreported this weekend . That bring the damage of the package to $ 40 per calendar month for basic service and $ 75 per calendar month for prolonged offering .
In a statement to the two site , AT&T claimed that it was necessary to bring “ the cost of this service in logical argument with the market ” :
In the 18 calendar month since our launching , we have continued to evolve our DIRECTV NOW products to serve this fresh customer rig and compare favourably with our competitors . To continue delivering the best possible cyclosis experience for both new and existing customers , we ’re bringing the price of this service in line with the market — which start at a $ 40 price point .
Some AT&T wireless customers still have the choice of obtaining a marginal - bones servicecalled WatchTVfor free instead ( a service the companytook full advantageof the death of nett neutrality dominion to structure its business good example around ) . Those who do not have AT&T Unlimited & More or Unlimited & More Premium accounts have to pay $ 15 for WatchTV .
However , it would be eldritch to dominate the specific timing of this move , which follows briefly after AT&Tmerged with content giant Time Warner(now Warner Media ) in a deal that the Department of Justice repugn in lawcourt on antitrust grounds , saying it wouldconcentrate immense powerin the merged company . Just Clarence Shepard Day Jr. ago , AT&T sneakilyraised “ administrative ” feeson monthly wireless vizor in a move that could suck hundreds of millions in Modern revenue out of its customers .
allot to arecent piece in Fortune , what ’s fundamentally proceed on may be AT&T essay to recoup as much of the debt it accumulated taking over Time Warner as possible :
AT&T may be under pressing to line up new source of revenue after spend about $ 108 billion in farm animal , cash and take on debt to acquire Time Warner and bolster its entertainment offerings . AT&T now have the producer of HBO , CNN , and Turner Broadcasting , but also has pile on an extra count on $ 60 billion of net debt , according to Piecyk . After the deal closed , bond paper rating means Moody ’s Investors Service said AT&T was “ weakly positioned ” to corroborate its debt levels and exhort the company to offer “ more emphatic , public and specific ” means to strengthen its equaliser sheet . AT&T ’s stock price is down 16 % so far this class .
Here ’s your reminder that one of the DOJ ’s witnesses in the antitrust fount , University of California at Berkeley prof Carl Shapiro , argued that AT&T ’s merger with Time Warner would be consumersat least $ 571 million in fresh fee .
[ CordCutters / Engadget ]
Correction : This office in the first place misstate the toll of Watch TV for AT&T wireless customers . Those who take to AT&T Unlimited & More plan , or its premium reading , do not have to pay the $ 15 monthly fee . We regret the error .
Additionally , this article has been updated to include additional attribution fromCordcutters News .
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