on-line retailer are able to collect massive amounts of information on consumers and their shopping habits . Now brick and mortar retail merchant need to enjoy the benefit of fresh , sweet data gather , and they ’re employing spying model to do it .
grant toBusinessweek , five lavishness retailers are employing a few dozen mannequins from the Italian party Almax SpA. The companionship ’s EyeSee organisation uses the same technology used to identify criminals at airport . While computer storage already use overhead cameras to watch shoppers , Almax health spa claims that the eye - level information get together by their manikin offer a little something additional :
The mannikin , which last on cut-rate sale last December and is now being used in three European country and the U.S. , has led one outlet to align its windowpane show after reveal that men who patronise in the first two days of a sale expend more than cleaning lady , according to Almax .
A clothier infix a children ’s line after the pinhead show that kids made up more than half its mid - afternoon dealings , the company says . Another stock encounter that a third of visitant using one of its doors after 4 p.m. were Asian , prompting it to set Chinese - speaking staff by that entrance .
What might give shoppers intermission , however , is how EyeSee is gathering that data . The model do n’t just record your shopping habits with a camera ; they eat what they record to a figurer arrangement that utilise facial - identification software — much like that used by law enforcement — to discover and log the eld , sex , and race of shoppers . Incognito shopping may ask learning somecamera - thwarting hairsbreadth and makeup proficiency .
Bionic Mannequins Spy on Shoppers to Boost Luxury Sales[Businessweek viaNeatorama ]
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