Many of us havemoved on from the Vision Proless than three months after its buzzy launch , butApplecan not . The companionship lash its 2024 sale expectation for the Vision Pro to nearly half what the food market expected for this class , according to anew reportfrom analyst Ming - Chi Kuo on Tuesday . As initial hoopla fades , we may be come in the much - anticipated “ dud epoch ” for Vision Pro .
“ Apple cut orders before launching Vision Pro in non - US market , which think of that requirement in the US marketplace has fallen sharply beyond expectation , make Apple take a conservative view of requirement in non - US markets , ” Kuo said in Tuesday ’s analyst note .
The longtime analyst says Apple cut its expectations on 2024 Vision Pro shipments to 400,000 – 450,000 units , far less than the market consensus of 700,000 – 800,000 unit . beware you , Applereportedly sold 200,000 Vision Prosduring its first 10 days on the market . sale step by step slacken down , and Apple is only expected to sell 200 - 250k more Vision Pros for the rest of the year . Kuo says 2025 does n’t look much better , as Apple expects headset despatch to decline next year .
Photo: DAVID SWANSON/AFP (Getty Images)
I think it ’s safe to say the Vision Pro is in a flop era . The launch of Apple ’s premiere headset was exciting , and in a few years , Apple will exhaust the V2 of its headset which will probably be even better . But for now , it ’s flop , so get used to negative article on Vision Pro sales and operation ( just like the one you ’re reading now ) .
Kuo says Apple is reviewing and adjusting its “ merchandise roadmap ” around the Vision Pro , and say there might not be a newfangled reading until after 2025 . Until then , we ’re all stuck with the original Vision Pro , which is wide encounter to beexpensive , uncomfortable to wear out , and lacking in key applications such asNetflix and Spotify . As the initial excitement around a fresh Apple headset wears off , the reality is setting in that most people have footling reasonableness to grease one’s palms an fallible $ 3,500 headset .
This period has been passably bear . After all , mixed reality headset are niche products , and even a heavyweight such as Apple ca n’t right away make them mainstream . However , Apple looks like falling abruptly of even its own expectations . Bloombergreported Monday that some Apple retail stores sell just a handful of Vision Pros in an entire week .
The initial launching of Vision Pro give a glimmer of hope for the future of spacial calculation . Apple showcased its beautiful headset figure and telling center - tracking technology . However , most people have no reasonableness to buy this right now . This technology very well may be the hereafter of computer science , and I have no doubtfulness Apple will introduce on its defect . In the meantime , the headsets are fall flat .
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