downcast pricing has n’t made the Apple tv set prepare - top box a smash smash .
Last month , Applegave its digital living elbow room gadget more hit for the buck , knocking $ 100 off its 160 GB Apple TV , to $ 229 , and kill off its minuscule version .
That has not made it a must - have gadget .
At Amazon , it ’s ranked the no . 474 well - selling electronics twist . ( That ’s marginally better than being no . 711,its social station on Aug , 20 . But it ’s still very low , and below several less - impressive devices . )
And Google Trends demo that hunt activity for “ Apple TV ” in the United States hit a small bump after the Leontyne Price undercut , but has since descend to where it was before . ( See chart below . )
To be trusted , these metric unit are obviously not the whole picture . Apple retail store sales agreement are an important factor that we do n’t have visibleness into . Amazon grade and Google hunt have a bunch of variables that we also do n’t have visibility into .
But we think these two metrics are valid enough to keep going the contention that it has not become a huge hit thanks to its expert value .
We think that there ’s a market for a digital gismo that helps consumer watch Web television on their living room TVs . But so far , no one ’s perfect it .
As wesaid last month :
Apple demand to make major changes to the Apple TV ’s software package and chopine . That could include some or all of these options :
Opening Apple TV up to all web video mental object , whether Apple controls it or not . ( Rival Roku is heading in this direction with its $ 99 box . )
Making iTunes a good picture divine service ; perhaps offer more subscription options than plainly whole seasons of item-by-item show .
Adding a Blu - beam player to Apple TV so it could replace an existing port on peoples ’ TVs , not take up a novel one .
Establishing an App Store for Apple TV , so that ship’s company could offer video services , games , other apps , hardware accessories , etc . , the way they do on the iPhone .
These thought are n’t new — we ’ve discuss many in detailhereandhere .
But Apple has n’t made any substantive changes to the platform in more than a year and a half . Eventually , it will have to do something . Even at $ 229 , the Apple TV remains an expensive gadget with a very circumscribed feature article band . That ’s why it ’s been unpopular with consumers and why Apple has to excuse it as a “ hobby ” on profit calls .
Here ’s that Google Trends graph :
AppleApple TVApple TV+
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