Apple’s Answer to the Amazon Echo Sounds Creepy

fit in to a new study fromBloomberg , Apple is move forward withplansfor a smart home hub , joining theAmazon Echoand the upcomingGoogle Homedevice in the fight to take over your menage .

Like the Echo , this machine would let exploiter control their Inner Light , locks and other smart - homey stuff using voice activation . Bloomberg ’s report follows similar rumble written about by The Informationearlier this year .

https://gizmodo.com/your-move-apple-1777478987

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

Bloomberg enunciate that Apple has been sour on this project for more than two years , but emphasise it could still be scrap . So how Apple ’s solution to the Amazon Echo be different from the voice - controlled machine we have now ? According toBloomberg , the new Apple twist could include some potentiall creepy facial recognition features :

The company is undertake to differentiate itself from Echo and Google Home with more advanced microphone and talker technology , two people said . Some of the prototypes in testing include facial acknowledgement sensors , another someone said . Apple has acquired the facial recognition startups Faceshift and Emotient over the preceding two year , which may help the equipment act based on who is in a elbow room or a soul ’s emotional state .

And as you would look , the speaker unit on the twist could also be used to operate traditional Siri program line , read tweet or news , and play electronic jamming from Apple Music . Notably , this gimmick would not be part of the Apple TV . Bloomberg says that Apple in the beginning tried to put the Echo - like functionality into the fourth - propagation Apple television set but abandoned those cause in rally for the Siri remote .

William Duplessie

Of course , Apple is n’t exactly new to the home automation infinite . It ’s hadHomeKitfor a few yr — though the potential remains sadly untapped — and Io 10 catch anew domicile appfor controlling HomeKit poppycock , power by Siri .

But Apple has been missing a smart base hub to bond everything together . With any destiny , this twist — if it make it to market — willfix smarthomesthe same means the iPod fix MP3 players .

[ Bloomberg ]

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