As late as September , ultra - close augmented realness startup Magic Leap entertain holding a flamboyant event to reveal more about its mysterious engineering science , according to a secret written document detailing a pop the question consequence concept obtained by Gizmodo . The text file outlines a pitch for a strange live - streamed power tour , pure with merchandise - let out Easter eggs , nods at various Magic Leap partners , and a handful of very famous people to bump into .
“ Our skeptics & believers have something in common , ” the text file start out . “ They desire to know what ’s going on inside our walls . ”
Indeed they do . Founded in 2010 , Magic Leap has raised almost $ 2 billion in funding , snatched up formidable technical school talent , and in the physical process make a tantalizing aura of machination about its applied science — engineering which it has n’t shown the public in any meaningful way . The closest we ’ve get to seeing just what Magic Leap is producing in its orchard , Florida home base comes from well - choreograph diary keeper impressions , and what we can harvest from thedemo videosthe company release . In late 2014 , MIT Technology Review newsman Rachel Metz gotan inside peekat the society and said , “ Essentially , Magic Leap has explicate an itty - bitty projector that shines luminosity into your eyes — light that blends in highly well with the light you ’re receiving from the substantial world . ”
Last year , Wired ’s Kevin Kellydescribed his experience with the headset the company was developing : “ I found that it work amazingly well close up , within limb ’s stretch , which was not rightful of many of the other mixed- and practical - world systems I used . I also found that the transition back to the real world while off the Magic Leap ’s optics was effortless , as easy as slipping off sunglasses , which I also did not experience in other systems . It felt instinctive . ”
All these maddeningly vague descriptions of technology beaming Christ Within onto your heart sound coolheaded , but they also sound like they ’re based on prototypes that are years away from consumer availableness . Aleaked photo of a clumsy prototypewhich distribute sooner this class seemed to reinforce that notion .
Recently , though , evidence that Magic Leap is at long last travel to deal its secrets has started to pile up . News broke last week that Magic Leap picked up another$500 millionin funding , presumably after having show investors something to be rouse about .
A few workweek before that , the company releaseda minimum website redesignwith hidden message hinting at something on the horizon . The redesign first carried a simplemessagethat said the society wants to take “ you with us on this journey to plunge . More to issue forth … ” Shortly after that , a video titledHow It All Beganwas implant on the party ’s web site . The television boast member of the Magic Leap team and a voice - over narration espousing a ism based on creativity and realize the insufferable .
Finally , the persistentrumorsof a coming software system developer kit have ramped up , withBusiness Insidermost recently take that it ’ll be out by the end of the class .
The 41 - page papers reviewed by Gizmodo is dated September 25th , and seems to indicate that after year of secrecy , Magic Leap is get quick to go public with more information .
The text file bears the logo ofThe Community , anA - listcreative agency with office in Miami , Buenos Aires , and London , and linguistic process throughout suggests that it ’s more of a slant for a Magic Leap outcome , rather than a fully baked design . When money - flush company like Magic Leap design events , they typically put out a asking for proposals from event production means . The resulting proposal are normally over - the - top , practiced - case - scenario pitch to give the company a common sense of the tone of the offer case . The marriage offer process is a bit like a competition to gain the company ’s business , with the honorable pitch impress forwards . Often , the final event will have substantial change from the original pitch . It ’s possible that the effect toss by The Community did not build up beyond this pitch level .
One slide suggestion at an October 24th appointment for the livestream event . Separate communication seen by Gizmodo propose a later particular date , November 15th , for the potential event .
Reached for scuttlebutt a Magic Leap spokesperson said that there would be no Magic Leap livestream event in November . They declined to comment on the genuineness of the document and would not comment on whether a livestream event might happen another clock time . The Community did not respond to a request for remark .
The specific contained within the document are consistent with Magic Leap ’s cryptic stagecraft in the past times . It proposes that the livestream event should show off what ’s literally going on inside the walls of Magic Leap — that is to say , an office go . An Easter egg - loaded bureau enlistment with the magnanimous Easter egg tease a peek at what the Magic Leap computer hardware gimmick might really look like .
The document key how fan will “ follow the white rabbit”—a guy in an astronaut courtship — through Magic Leap ’s office infinite with aBeamtelepresence golem . The astronaut is one of at least three symbols that Magic Leap has been using as an indicator of its brand , the other two being a hulk and the “ Leaper ” logo .
The text file contains elaborated schematics of what is presumably Magic Leap home office , including the location of various departments and demonstration room , as well as a seating chart labeled with the first public figure of many top Magic Leap executives .
The livestream will lie of three chapters : In the first , rooter will get an entry to the fellowship , in the second , they ’ll get to bonk the “ brainpower behind the dream , ” and in a third , the flow will extradite a last “ reward ” for fan .
The doc report plenty of elements that the hypothetical live - streamed case might contain : A “ Vaporware Room ” with sess leaking out ( haha ! ) ; worker wearing hazmat case waving “ friendly signs ; ” some area with gentle warning like “ no bot allowed ; ” a poster that references “ eye tracking ; ” and decor laid out to point of reference 3D game locomotive Unity , Icelandic ring Sigur Rós , and Nintendo . earnestly , if you see a Nintendo trackpad in a Magic Leap presentment before long , empathise that it ’s reference here as “ game / partnerships that may debut on [ the ] program . ”
The most important thing of all is a serial of number that would be embed throughout the three - chapter term of enlistment , which will combine to mould a earphone number . If spectator call the number , they ’ll pick up the sound of a giant , a symbol that Magic Leap is trying to associate with its sword . But if viewers text the phone number , they ’ll get an “ alternating image of the equipment ” delivered to their phone . While it ’s unclear just what that framing mean , it appear that the stream is intended to end with at least some kind of ironware reveal .
Some of the multitude that the doc intimate TV audience might run across over the class of the live stream body of work for Magic Leap like Neal Stephenson , the author of the sci - fi classicSnow clang . Stephenson holds the form of address of “ Chief Futurist ” at the company . Executive Creative DirectorAndy Lanning , a famed a mirthful book creative person who ’s worked on rubric like Guardians of the Galaxy , is also list in the doc . Company founder Rony Abovitz is also mentioned throughout , and a section of the livestream is dedicated to exploring his “ government agency and personal ingathering . ” AndTim Sweeneyis mentioned , the Epic Games and the Unreal Engine laminitis who has beenbullishon Magic Leap .
divertingly , the sales talk document proposes what would most probably be extreme long - shot celebrity appearances , some of whom are supposed to seem on Beam bots . Of those , Lord of the Rings directorPeter Jackson , makes the most mother wit since his visual issue company WETA has had along partnershipwith Magic Leap .
Appearances by Jackson ’s supporter Steven Spielberg , NBA star Steph Curry , former president Barack Obama , and actor Kevin Spacey are all pitched , too . Again , marriage proposal of these kind typically have over - the - top pitches for endowment , and any result outcome is often scaled back . Spielberg has been associated with the party , mostly throughrumorsthat there will be some sort of VR element integrate with the acquittance ofReady Player Onenext year . Ernest Cline , generator of the bookReady Player Oneand atomic number 27 - writer of the screenplay adaptation toldFortunein 2015 that “ Magic Leap could bring a role in the way the movie is confront . ”
As for Curry , Obama , and Spacey , none has any previous relationship to Magic Leap .
We reached out to representatives for all the celebs mentioned in the document to ask if they knew anything about this untamed , propose event . The only one to get back to us was Kevin Spacey ’s agent , who transmit us this all - bolded content : “ KS will NOT be hang . ”
Curiously , for all the effort that would be call for to in reality execute this event , as pitched it actually would n’t reveal all that much about what ’s extend on inside the company . If this event were to come about , it would only serve to stoke more curiosity about a technology that almost no one has tried . And from the looks of it , none of us will any time before long .
chastening : a former interpretation of this article listed Tim Sweeney as “ Chief Game Wizard ” at Magic Leap . Sweeney does not sustain a courtly title at the company . The real wizard claim is held by Graeme Devine .
Do you jazz what ’s really go on at Magic Leap ? Drop us a line:[email protected ] .
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