If necessity is the mother of invention , hard knocks often fathers greatness . TakeStudebaker ’s Depression - earned run average President of the United States , exemplified by this lovely 1938 Studebaker State President coupe . They were unquestionably South Bend ’s finestcarsbefore World War II , and many still regard them as the best Studebakers of all prison term .
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Though the President name did n’t appear until 1927 , as a replacement for the Jazz Age " Big Six , " it reached its zenith in the former thirties . With elegant four - public square styling , long wheelbases , and smooth straight - eights , they were " classics " in every sense of the word . Today they are literally so , the 1927 - 1932 models having been so honored by the Classic Car Club of America .
Though " heavy times " intimately claimed Studebaker in 1933 , the President continue to offer splendid motoring at bargain cost . sleek styling arrived that twelvemonth and was cautiously evolved over the next four season .
A 1935 stunner was the President Land Cruiser , a rakish fastback sedan chair root on by Phil Wright ’s arresting 1933 Pierce Silver Arrow show elevator car . But other models were n’t so inspired , and by 1937 , Studebaker President of the United States Paul Hoffman decide to seek an outside designer in the hope of stimulating still - lagging sales .
His pick was the redoubtable Raymond Loewy , whose first attempt was a 1938 bloodline that looked bang up - to - date with squared windows , nigher - fitting fenders , and shapely barrel grilles . Low - monetary value Commanders retained conventional pod - style headlamps , though move down from the hood English to the front - fender " catwalks . "
Mid - line State Commanders and the standard and State Presidents wore unique headlamps that echoed the grille bod , a form doubtless inspired by the futuristic locomotive Loewy had late write for the Pennsylvania Railroad . Beneath the newfangled look , the 1938 Presidents carried the common 250.4 - three-dimensional - inchengine , a fixture since 1934 , and a very adequate to chassis with independent " Planar " frontsuspensionengineered by the imaginative " Barney " Roos .
The beauty visualise here belongs to Carroll Studebaker , who is a descendent of Clement , one of the original Studebaker crony . Carroll distinguish us that this car is one of only seven 1938 President coupes built with double side mounts . Delivered monetary value was $ 1,057 , fair even for the year of the " Roosevelt Recession . " Actual miles ? Less than 27,000 – but would n’t you love to put just a few more on the clock ?
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